Brief: Laserfiche needed an animated explainer integrated into a customer testimonial video to visually contrast a school district's 'before and after' workflows. The goal was to translate a complex, manual process into a clear visual narrative that reinforced the case study.
Role: Art Director / Video Editor / Co-Motion Designer
Tools: Adobe Illustrator, After Effects
Timeline: 3 weeks
Process: Leveraging a library of branded icons, I demonstrated the inefficiencies of the district's manual, error-prone data sharing across multiple schools. I then visually mapped the transition to the Laserfiche system, illustrating how the software centralizes information and automates notifications for all stakeholders.
