Brief: Laserfiche needed a trade show booth video to highlight the features and benefits of the software to passing attendees.
Role: Co-Designer / Motion Designer
Tools: Adobe Illustrator, Premiere Pro, After Effects
Timeline: 4 weeks
Process: Tradeshow environments are chaotic, so the biggest challenge was condensing the software's capabilities into an easily digestible narrative for passing attendees. We distilled the messaging into three core pillars: Process Automation, Cloud Environments, and Integrations. To visually map this, we developed an 'atomic' design concept. By positioning Laserfiche as the central nucleus and using spatial, z-axis transitions to navigate through the orbiting feature buckets, it establishes a clear hierarchy of information that viewers can instantly understand without getting lost in the details.